The £1bn lesson Arsenal can learn from transfer masters Benfica



There is no club in world football that has perfected the art of selling better than Benfica.

Over the past 10 years, the Portuguese giants have sold 393 players and brought in a fraction short of £1 billion ($1.4bn) in transfer fees. In that time, no team has generated more.

During that period they have amassed a transfer profit of £541m ($750m) and have still managed to lift the Portuguese title in five of the last seven seasons.

The Gunners may be favourites heading into Thursday's Europa League tie, but there is plenty they can learn from the Portuguese giants off the pitch
Perfumes Category

Ad