Beyoncé becomes first Black woman to wear iconic Tiffany Diamond

 

We all know that Beyonce has been putting a lot of work on her brand recently however

Beyoncé has made fashion history as the first Black woman to wear the iconic 128.54 carat Tiffany Diamond.

The Grammy-winning performer wears the stunning piece of jewelry, which features one of the world's largest yellow diamonds, as she and her rapper husband Jay-Z become the faces of Tiffany & Co's new "About Love" campaign.


"Love is the diamond that the jewelry and art decorate," the power couple said in a press release on Monday.

The Tiffany Diamond was originally unearthed in South Africa in 1877.

Since then it has been worn by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Hollywood icon Audrey Hepburn, and singer Lady Gaga.

Beyoncé and Jay-Z's shoot is the first time the diamond has been featured in an advertising campaign, Tiffany's said in the press release.


Audrey Hepburn, about to begin filming for Breakfast At Tiffany's, wears one of the store's most expensive diamond necklaces. Credit: Bettmann/Getty Images

Beyoncé shared some of the striking images on her Instagram page.

In one photo Jay-Z, 51, reclines in a chair as he gazes at the "Lemonade" hitmaker who channels her inner Hepburn in a black gown, paired with black opera gloves and a chic updo. A painting from Jean-Michel Basquiat's private collection called "Equals Pi," which resembles the signature Tiffany Blue, provides a fitting backdrop.

Jay-Z adds some luxury to his black tuxedo by wearing Jean Schlumberger's legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links.


Ad