All You Need To Know About Oura Health, Oura Ring & Product

 

All You Need To Know About Oura Health, Oura Ring & Product Oura Health Oy is a Finnish health technology company, best known for the Oura Ring (stylized Ōura), a smart ring used to track sleep and physical activity. The company was founded in 2013 by Petteri Lahtela, Kari Kivelä, and Markku Koskela. Harpreet Singh Rai was the CEO from 2018 until 2021, when he was replaced on an interim basis by Michael Chapp.[2] In 2022, Tom Hale was appointed CEO. The company is headquartered in Oulu, Finland, with other locations in Helsinki, Finland, and San Francisco, United States.[4] The company raised its initial US$2.3 million seed funding in 2015 led by Lifeline Ventures,[5] introduced the first-generation ring via Kickstarter in 2016[6] and launched the ring at the Slush tech conference in 2017.[7] In 2020, Oura Health received the 'Best Consumer Wellness Company' award from the UCSF Digital Health Awards and Time magazine's "100 Best Inventions of 2020" mentioning especially its COVID-19-related partnership with NBA.[8] Oura announced Series C funding of US$100 million from The Chernin Group, Elysian Park, Temasek, JAZZ Venture Partners and Eisai in May 2021; funding in earlier rounds came from Forerunner Ventures, Square Ventures, MSD Capital (Michael Dell), Marc Benioff, Lifeline Ventures, Metaplanet Holdings, Next Ventures, and private investors.[9][10] Product The company's main product is the Oura Ring, which collects health data from the wearer's finger like a regular activity bracelet or heart rate monitor. The activity, heart rate, body temperature, respiratory rate and sleep data collected by the ring are transmitted wirelessly via Bluetooth to a smartphone app. Oura launched in 2015 with a Kickstarter campaign for the first-generation ring (which was bulkier than the newer versions). The second and third-generation rings came out in 2018 and 2021, respectively.[11] The Oura ring is very comfortable and does not disrupt sleep or exercise. The operation of the Oura Ring is based on infrared LEDs. The light from the LEDs is reflected through the skin and the changes in the reflection are analysed by an algorithm developed by the company. This allows the heart rate and heart rate variability to be determined. Oura's sensors capture the wearer's biometric data at significantly higher frequency than wearable products from competitors such as Apple Inc. and Fitbit.[12] The device can also measure body temperature and menstrual cycle. The battery is said to last for a week on a single charge.[13] The ring weighs 4 to 6 grams (0.14 to 0.21 oz), depending on ring size.[11] Oura Health announced the third-generation Oura Ring on 26 October 2021,[14][15][16] with new features including 24/7 heart rate monitoring, blood oxygen monitoring, and period prediction.[17][18] In March 2022, Oura announced that it has sold more than one million rings