The red dress effect, which can be broadened to the general red-attraction effect, the red-romance effect, or the romantic red effect, is a phenomenon in which the color red increases physical attraction, sexual desire, and romantic sentiments in comparison to other colors. Subconsciously because participants rarely report that they used color in their attractiveness judgments.
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However, only one study has tested whether conscious awareness matters, with its findings casting doubt on this earlier speculation.
In past decades, increased interest in color psychology has prompted multiple studies to investigate the red-attraction effect and the extent of this association.
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The scientific literature on the red-attraction effect is mixed, with sound evidence that both support and oppose the validity of the connection
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